Coors Collectibles
Coors and Coors Light logos appear on a wide selection of collectible merchandise, much of it wearable. Hats, t shirts, and even jackets appear frequently on the official Coors site and collectors' sites. You can also find a large variety of barware: trays, tankards, napkins, and ashtrays abound on collectibles sites.
Coors produces bar signs, many of them featuring the scenic outdoors (light boxes tend more toward the distinctive Coors signature). Coors is clearly proud of its Rocky Mountain origins and that pride shows in its signs.
Where Coors creativity and variety appears most is in the area of neon signage. Coors signs stress a youthful, active, fun lifestyle and include considerable regional sports appeal -- snowboarding, sport fishing and bull riding. (While it is technically not suited to all sports, the yellow bikini remains one of Coors' most popular active-lifestyle signs.) Regional signs include palm trees, sombreros, and chili peppers. One of Coors' earliest and handsomest neon designs has the Coors name and a simple but striking outline of the rugged Rockies behind it.
